The Austrian flagship store will be followed by others in the capitals of Europe
Falzé di Piave (Italy), 6 July 2016 – The first flagship store of Gruppo Euromobil has been opened in Vienna to represent the Veneto company in Austria. This new enterprise arose from the Group’s historic cooperation with De Zotti Interiors, a Friuli chain of shops with many years’ experience in selling furniture. The Gruppo Euromobil store is located in the Viennese Ring, in an emerging design district, alongside other important international brands. Under the banner of a strategic concept addressing a demanding multicultural target, since its opening in March the new showroom has been reaping excellent results in terms of sales and consensus.
Five windows and 250 square metres of showroom distributed on three floors welcome visitors in a place which deliberately recreates the distinctive mood of this Treviso firm: warm colours, harmonious space and textured finishes.
“We have planned a place where well-balanced shapes and elegance are distinctive signs in keeping with the design philosophy of Gruppo Euromobil” – states Roberto Gobbo, the Gruppo Euromobil designer who has planned the Viennese store – “We have performed thorough restructuring and re-designed internal areas with elegant layouts which display with the same ease the best seller sofas and beds by Désirée or the innovative systems and complementary items by Zalf”.
The Gruppo Euromobil project is part of a new sales strategy targeted on the international consumer. For this reason new projects similar to the Viennese one are in the pipeline, first of all in Milan and then in other European capitals.
This is an occasion to renew appreciation of goods carrying the Made in Italy label and will have a positive effect on the development of Gruppo Euromobil, for many years leader in its trade in Italy and currently also in the Middle East, Latin America, United States, Japan, Russia and Korea.
SOURCE: Gruppo Euromobil